When a candidate lists a degree in communication on their CV, it opens up a world of possibilities for both the employer and the applicant. Communication degrees—whether a Bachelor of Arts (BA) or a Bachelor of Commerce (BCom)—prepare graduates for dynamic roles across multiple industries. These graduates bring various skills that will elevate your company’s messaging, reputation, and engagement with key audiences.
In addition to degrees, specialised diplomas from top South African institutions like AAA School of Advertising and Red and Yellow Creative School of Business carry significant credibility and equip graduates with effective, industry-ready skills.
What Can a Communication Graduate Bring to Your Company?
A degree in communication typically offers a strong foundation in various aspects of effective communication, media, and audience engagement. Communication graduates are skilled in crafting clear, engaging messages and are adaptable to fields such as Journalism, Public Relations (PR), Marketing Communications, Analysis, Sales, and Media Studies.
Key Skills Communication Graduates Possess:
- Strong Writing Ability: Communication graduates are trained to write clearly, persuasively, and appropriately for different platforms, whether crafting marketing copy, press releases, reports, articles, or social media content.
- Audience Engagement: They have a deep understanding of how to tailor messages for specific audiences, ensuring that the right message reaches the right people through the proper channels.
- Information Dissemination: These graduates are adept at simplifying complex ideas and presenting information in a way that is engaging and easy to understand.
- Media Literacy: Many communication graduates are well-versed in media landscapes, critical content analysis, and copy production for various media platforms.
Which Specialisation Best Fits Your Business Needs?
Here’s how communication graduates can enhance different areas of your business:
Journalism
Journalism graduates are trained to tell compelling, fact-based stories that engage and inform audiences. Their strong research and writing skills allow them to distil complex information into clear, digestible formats, making them ideal for roles where accuracy and storytelling are key.
Roles journalism grads can fill: Reporters, editors, content producers, marketing or digital media managers.
Public Relations (PR)
What You Can Expect: PR graduates are experts in managing and shaping public perception. They know how to craft strategic messages that resonate with target audiences and can easily handle media relations, crisis communication, and stakeholder engagement.
Roles PR grads can fill include PR specialists, corporate communications officers, crisis communication managers, or media relations experts.
Marketing Communications
Graduates specialising in marketing communications are focused on promoting your products and services through carefully planned and executed communication strategies. They excel in crafting targeted campaigns that engage consumers and drive brand recognition and loyalty.
Roles they can fill: Marketing communication specialists, digital marketing managers, brand strategists, and advertising roles.
Media Studies
Media Studies graduates have a critical understanding of the broader media landscape, its societal impacts, and how media content is produced and consumed. Their background in analysis and production enables them to provide valuable insights into media trends and audience behaviour.
Roles media studies grads can fill: Media analysts, content creators, research specialists, policy advisors, or digital strategists.
A communication degree offers versatility and equips graduates with a robust skill set applicable to various professional fields. Whether you’re looking for someone to boost your media presence, craft compelling marketing campaigns, or manage your public image, communication graduates bring expertise that can enhance your organisation’s reach and impact.
RecruitAGraduate has a talent database of thousands of communications graduates eager to join your team. Contact us to discuss your needs.